13-year-old Coco is fond of fashion and wears her own eccentric style. She dreams of becoming a famous style icon. But on the first day of school, when she is called Coco the Clown for the way she is dressed, she decides to leave her vintage dresses, leopard boots and striped socks at home and go through life at school as a 'grey mouse'.

Anonymously, she runs a fashion vlog as the 'Style Tiger', which becomes a big hit. Would she become a famous style icon after all? And would she finally draw the attention of Bruno, that quirky boy at school? Slowly but surely, Coco learns that she just has to be herself for one hundred percent.